Annie Shaw, Founder, Pennsylvania Garden
InÂ my last NEN Blog I wrote about how weâ€™re attacking the process of getting grants to fundÂ Pennsylvania Garden, the guerrilla garden turned San Francisco Street Park in Potrero Hill. This time Iâ€™ll let you in on the secret to getting volunteers to help with your project. You know, those magical people from all walks of life who unselfishly show up and work their butts off for no pay on the weekends.
Where do they come from? What do they get out of it? Why on earth do they keep coming back?!?
It took me a bit of time to realize that I couldnâ€™t do all the work myself, and when my boyfriend Matt started complaining that I was just using him like a donkey to carry heavy objects, I saw right away that Iâ€™d need a few fresh donkeys! Uh, I mean, volunteers.
I started asking people who passed by the garden to help me. Sometimes it was spontaneous. â€œQuick, we need another strong guy to move this bench into position… Hey, you over there!â€ And sometimes at the end of a pleasant conversation with a passer-by about the garden, Iâ€™d slip in my usual trick question: â€œSoâ€¦ do you like gardening?â€
They trickled in, but setting up a monthly volunteer date was much more productive.Â I posted it on my blog, and initially specified a two hour window. People would show up at the end of the window, when I was getting tired, and Iâ€™d be stuck there with them for another two hours!Â I changed to a start time only â€“ much better. Weâ€™re adding an informational signpost with volunteer day details at the front of the garden too. I expect this will help swell the numbers at volunteer days even more.
Annie (far right) with three wonderful volunteers.
I explain to volunteers what theyâ€™ll be doing before they come (weeding, pruning, watering), and tell themÂ what to bring (strong shoes, gloves, water, sunscreen) so they are prepared and comfortable. I developed a volunteer orientation document too. It lists all the dangers at Pennsylvania Garden, and details several good starter jobs anyone can do â€“ even if theyâ€™ve never gardened before. We also have a waiver all volunteers must sign before volunteering in the garden. These two documents accompany the volunteer coordinator to every work day we have.
Whatâ€™s the reward? Instant results are great: move the rocks, plant a plant, and get a verbal â€œhigh fiveâ€ from the project leader. Sincere thanks for a job well done is worth a lot, yet so often forgotten!
Encourage people to come back and see the progress of the plants they worked with, and theyâ€™ll get a real sense of satisfaction. They need to â€œownâ€ their project.Â Pretty soon theyâ€™ll become proud of it, and theyâ€™ll work all the harder.
One class I attended said that if you bring coffee and donuts, people will come! If there are flowers, cuttings, seeds, or leftover plants at the end of the day, give them to the volunteers as a gift. People also like to see their name â€œin lightsâ€ so I always try to mention them by name, or add photos of them at work, in the blog post after they volunteer.
How do I keep them coming back? I try and get their email address and just straight up ask them! I also try to make their experience as good as possible. I ask people what they like to do and find at task that makes them feel productive and yet comfortable. Some people hate getting dirty, some people love to weed. Some people find watering soothing, others have pruning skills and other specialized knowledge I can put to great use. Some love to work alone, in peace. Others like to chat as they go. The volunteer coordinator has to tune in to those needs and make this unpaid job fun.
Another important aspect to managing volunteers is managing their energy. If someone is starting to wilt in the sun, or needs to leave to attend to something else but feels they canâ€™t unless they finish their task, take over and send them on their way with a smile. Theyâ€™re not slaves! I might have almost unlimited energy for gardening, but small tasks are more rewarding and manageable for volunteers to begin with.
Finally, I have a secret weapon. Arum is my newest teammate in the garden, a project manager, and neighbor, who succumbed to my pathetic whining about my lack of time to manage volunteers. She can get 50 people out of bed on a Sunday morning to pick up trash. No mean feat!
Yes, itâ€™s true â€“ the real key to managing volunteers is to get another volunteer to manage them!
If you want to do a little gardening one weekend, come to our monthly volunteer day on the first Saturday of each month at 11am where anyone can drop by and try their hand at gardening. Check out myÂ blog. Iâ€™d be happy to show you around.
Annie Shaw is founder and head gardener of Pennsylvania Garden in the Potrero Hill neighborhood. She can be contacted through her blog,Â Pennsylvania Garden.
Annie Shaw, Founder, Pennsylvania Garden
In my last NEN blog I told you about how Pennsylvania Garden (map) got started â€“ from guerrilla garden to official San Francisco Street Park! Well weâ€™re now in our second year, and the larger plants are looking pretty established. Weâ€™re still working on some areas, but when I look around the garden what I realize we need is hardscape improvements. You know â€“ retaining walls, terraces, paths, benches and fences.
That stuff all costs money â€“ and to do them right can take quite a lot. Iâ€™ve spent a lot of my own money making the garden what it is, but I just donâ€™t have thousands more lying around (I wish!) With that in mind, weâ€™ve decided to try and get some grants to fund the garden, and I tasked my volunteers Emily and Josh with writing grant proposals and maintaining a budget for the garden.
To my surprise they agreed, and equipped with the knowledge I gleaned from attending the San Francisco Parks Trust‘s (SFPT) grant writing class this year they have jumped in and have already applied for some funding. They might literally be worth their weight in gold â€“ wait and see!
Where does a person find out about grants they can apply for, you ask? Well the aforementioned grant writing class was a great source of leads. Weâ€™ve also been tipped off to grants available from groups specific to our neighborhood, and through researching grants on a national level. Get your Google on, and make friends with your local neighborhood groups â€“ they can help you.
Most of these grants require you to be a 501(c)3 nonprofit though.Â And at that mountain of paperwork I balked, I confess. Luckily, once again, it was SFPT to the rescue! They will become our fiscal sponsor â€“ any grants will be awarded to them in our name, the granting body gets the tax write-off, and we get the cash. Happy days.
However, this could take some months. In the meantime, we still have stuff that needs to get paid for. One such item is the information kiosk for the front of the garden.Â This will be a metal structure that will house a weatherproof covered corkboard to hold signs that detail garden news, ways to get involved, brochures and dog poop bags.
So with that fundraising goal in mind, we decided to hold a plant sale! All the volunteers met and discussed ideas, and May 1st was chosen as the best day. We all started propagating plants and asking for donations from our friends in the neighborhood, and a frenzy of postering, emailing, watering, potting, and sowing started.
On the day of the sale we had doubts that anyone would show up, but in the end we made $1100 and were so busy helping customers we didnâ€™t get a lunch break! A big success on many levels. It brought our merry band of volunteers closer, it raised cash and awareness for the garden, and it even helped our grant raising efforts: when a granting body sees that a community is behind a project, and that the volunteers have worked to fund it too, they are more likely to give funds as the project is just more likely to succeed. And everyone loves a winner!
So, if getting a garden started seems like too much money and work to you, take my advice: attend the SFPTâ€™s upcoming workshops and see what you can get via grants.
And if you just want to do a little gardening one weekend, I have a regular monthly volunteer day on the first Saturday of each month from 11am-1pm where anyone can drop by and try their hand at gardening â€“ check out my blog and come visit the garden soon! Iâ€™d be happy to show you around.
Annie Shaw is the founder of Pennsylvania Garden in the Potrero Hill neighborhood.
Annie Shaw, Founder, Pennsylvania Garden
Prior to December 2008, the D-shaped patch of land opposite my old apartment was known as the Mariposa Street off ramp on 280 South. It was also known as a place where you could allow your dog to poop and not have to pick up, or a place you could shack up with a 40 oz. of Mickeyâ€™s until the cops moved you along!
All that changed when I decided to create a guerrilla garden there. I naively thought itâ€™d be as simple as heading over to the San Francisco Botanical Gardenâ€™s plant sale and loading up a few fast-growing plants, planting them out, picking a name (Pennsylvania Garden â€“ itâ€™s on Pennsylvania at 18th) and voila! Instant garden. But as I found out, creating a garden in the city is not about the plants, but the people.
Pennsylvania Garden before and after
Over the coming months, I met many of my neighbors for the first time, despite having lived on the block for 5 years. They helped make the garden what it is, by assisting with cleanup, watering, building an arch, bench and steps, planting plants and weeding weeds. Every person had a special skill they brought to the garden that improved it dramatically, from welding and cement work, to pruning the trees, to calculating the perfect dimensions for the steps.
I approached the owner of the land, Caltrans, when I realized that I really cared about how the garden Pennsylvania Garden before and afterwould survive. Initially they suggested I adopt it under the Adopt-A-Highway scheme, but when they saw some of the hardscape items installed in the garden they balked at the liability. Worried that all my hard work and aching muscles were for nothing, I reached out to the community with an online petition. I got in touch with the district supervisorâ€™s office, and spoke with The Potrero View newspaper in hopes of gaining support.
A tense time followed where there didnâ€™t seem much point in gardening in the face of impending doom. Then there came a call from Caltrans. They had considered this new and disturbing gardening activity and the community support behind it, and teamed up with DPW and the San Francisco Parks Trust to allow the garden to remain! I signed an agreement with SFPT to maintain the garden for 5 years, and they even encouraged me to apply for grants to make it even better.
What began as a guerrilla garden, without permission and official support, developed into a green oasis that local people and wildlife began to enjoy. On a sunny day my trips to the garden at lunchtime to enjoy my sandwich mean sharing the bench, and light conversation, with other neighbors and friends. In fact I think we might need another bench!
I now have several core volunteers who work on the garden at various times, bring me plant donations, and help with grant writing. I also have a regular monthly volunteer day on the first Saturday of each month from 11am-1pm where anyone can drop by and try their hand at gardening â€“ check out my blog and come visit the garden soon!
Julia Brashares, Land Steward Manager, San Francisco Parks Trust
Looking for a place to dig in and get dirty in San Francisco?
Perhaps youâ€™re like many other San Franciscans â€“ youâ€™ve been musing over how youâ€™d like to start a garden and get back in touch with nature, slow down a little.Â Youâ€™ve checked out the nearest plot-style community garden that you could find, but found that thereâ€™s a long waiting list. Hum, now what?
A program that may be helpful to you is Street Parks. Disused plots like this can become community green spacesis Street Parks. This program, operated by the Department of Public Works (DPW) and the San Francisco Parks Trust (SFPT), enables and assists residents in turning blighted vacant lots into verdant gardens, habitats for wildlife, and recreational spaces.Â If youâ€™re looking to garden by yourself, in a quiet place away from everyone, this is not the program for you.Â The Street Parks program is for people who love the idea of collective action, of working together as a community to create something beautiful that wasnâ€™t there before.
Disused plots like this can become community green spaces
So how do I tap in and get a garden site, you may ask? The process is fairly straightforward – the first step is to locate a vacant parcel of land in your neighborhood â€“ it might be a median, triangle, area along a public stairway, or parcel at a roadâ€™s dead end. Next, youâ€™d complete a Street Parks application â€“ this enrolls you in the Street Parks program and designates you as the primary land steward. Your registration also puts you in touch with valuable resources and expertise that can help you in creating your dream garden oasis.
The next step is to hold community meetings and create a collective vision for a garden that you and your neighbors can all feel excited about.Â Once youâ€™ve agreed upon the vision for your garden, youâ€™d submit a site plan to DPW and SFPT for approval.Â The review process usually takes about one month.Â After you receive final approval, youâ€™re free to start digging and planting!
There are other details to the process, but rather than focus on that, Iâ€™d love to introduce you to Annie Shaw, a powerhouse of a woman.Â Annieâ€™s been through the Street Parks process and created Pennsylvania Garden – a slice of garden paradise right at an exit loop of the 280 freeway!Â It all started less than 2 years ago, when Annie grew weary of looking at the trashy and dusty circle of land across the street from her apartment. Annie secured the approval and support of Caltrans, DPW, and SFPT and the garden that now is established at the site is a testament to Annieâ€™s powerful drive, imagination, creative vision, ingenuity, and knowledge of horticulture.The disused land pictured above became Pennsylvania Garden
The disused land pictured above became Pennsylvania Garden.
Thanks to Annie and the neighbors she inspired to join her, Pennsylvania Garden is a gorgeous and peaceful place, home to an extraordinary collection of drought tolerant native plants, as well as a variety of birds, butterflies, and salamanders!
You can be the next Annie and create an innovative and beautiful place of your own.Â Be on the lookout for future posts with more inspirational profiles of fabulous Street Parks stewards and their gardens.
Julia Brashares is the Land Stewardship Manager at the San Francisco Parks Trust.Â She may be reached at firstname.lastname@example.org.ï»¿